Retail Sector

One of the great customer relationship challenges in retail is that your enterprise grows with your foot traffic. It can be difficult to establish a relationship with consumers when their daily engagement is ad-hoc. In that context, it’s difficult to identify specific customer tastes, trends and buying habits. On a macro level, the data from robust CRM can be invaluable in tweaking and adjusting processes and specific product offerings. On a micro-level, knowing an individual customer’s buying habits can go a long way to personalising future marketing.